Sports
Turn every product into a game-changer
From merch drops to match day, bring fans into the game. Whether it's a signed jersey, a collectible card, or a halftime giveaway, Legitimate connects your product to the action. Every tap unlocks moments fans care about while giving your team the data to fuel the next big play.
Powering activations at scale
Integrated Legitimate's tags and capabilities into the adidas Membership Program, adiClub, for fans at the Fanzone event in Berlin, Germany. Our technology supported almost 6,000+ scans in a single day during the event.
12,000+
Total scans of tags distributed across the Fan Zone
180+
Tags on memorabilia and for scavenger hunt badges
How it works.
Transform everyday products into digital channels
Smart Tags
Embedded NFC chips customized to product type
Secure Links
Unique and unsharable scan URLs for every interaction
Live CMS
Update digital experiences anytime, no developer required
Analytics Dashboard
Real-time data on consumer interaction and engagement
No App Required
Mobile web-based experience keeps adoption friction-free
Retarget Marketing
Use scan data to retarget customers with content, ads, or offers to drive repeat purchases
Physical products are your most powerful marketing channel
Why rent attention when you can own it? Legitimate turns your products into storytelling tools. From album drops to limited collabs, your audience taps in — and stays close. Every interaction is trackable, measurable, and actionable.
FAQs
What’s the difference between this and a QR code?
QR codes are static and easy to clone. Legitimate’s NFC tags are dynamic, encrypted, and can’t be copied. Every tap creates a one-time link.
What’s so unique about Legitimate’s NFC tags?
They’re secure, sleek, and flexible. Our tags work across any surface, deliver dynamic content, and update on the fly. No fluff. Just tech that works.
Do fans need to download an app?
Nope. Just tap in.
Can I use my own suppliers?
Absolutely. We work with your team or help you produce.
How long does setup take?
We can prototype in days and ship tags in weeks.
What kind of content can I deliver?
Music, video, secret drops, giveaways, loyalty programs, you name it.
Can I see who scanned my product?
Yes, our dashboard tracks engagement and helps you retarget based on behavior.
Can I change the experience after launch?
Yes, content is fully editable via CMS.