Case Study: Energizing the Collina Strada After-Party at New York Fashion Week
We partnered with fashion-darling Collina Strada in an energizing activation during their NYFW after-party.
The innovative experience gamified raffle entry, showcasing how cutting-edge technology can transform traditional modes of entertainment into interactive activations.
The Challenge
- Gamify a Raffle Mechanism: Create a unique, tech-driven experience that rethinks the traditional paper entry.
- Enhance Audience Engagement: Provide attendees with an entertaining way to find and access raffle entries.
- Drive Entries: Generate excitement and facilitate access to the new UGG x Collina Strada footwear.
The Solution
Legitimate and Collina Strada developed a scavenger hunt using our NFC technology. Here’s how it worked;
- Scan a Tagged Poster: Enter your name, email and shoe size, and you’re ready to follow clues and hunt down
- Find the Posters: Nine posters were hidden around the venue, with clues to their location in the Legitimate digital experience.
- Unlock Entries & Content: Every poster scanned unlocked an additional raffle entry, as well as a piece of the nine-part digital puzzle unlocked an exclusive campaign image.
The Impact
- Enhanced Engagement: Attendees entered over 200+ times with the NFC-enabled posters, extending the impact of the after-party
- Exclusive Access: Provided a unique way to access the UGG x Collina product before it goes on sale
Looking Forward
Experiential use cases for our tags set a new benchmark for engaging customers and fans in physical environments. Providing a fun, entertaining and easy way to gamify locations and up the innovation.
This partnership demonstrates the potential of NFC technology to create meaningful, interactive experiences in the fashion industry, opening up new possibilities for engagement.