Case Study: Reinventing the traditional ROS with Collina Strada at New York Fashion Week

We partnered with fashion-darling Collina Strada in an innovative solution to the traditional paper ROS given to attendees during their NYFW runway show.

Set amongst the lush backdrop of the East Villages storied Marble Cemetery, seat numbers were accompanied by our Legitimate NFC Tags, which led them to a simple online experience allowing them to access the show notes and look numbers easily from their mobile device.   

The innovative experience reinvented the traditional paper ROS in a sleek, modern way, showcasing how cutting-edge technology can transform traditional norms of fashion.

The Concept

• Rethink flimsy paper handouts: Create a unique, tech-driven experience that rethinks the traditional paper entry.
• Enhance Audience Engagement: Provide attendees with an innovative way to find show notes and looks. 
• Drive Engagement: Update the tags the following day with official show imagery. 

The Impact

• Enhanced Engagement: Attendees scanned the tags over 150+ times with the NFC-enabled seat numbers, innovating the traditional use case.  
• Exclusive Access: Provided a unique way to access post-show content. 

Looking Forward

While complex tag integrations are possible, simple use cases such as this provide an innovative way to rethink traditional formats and surprise and delight attendees. 

This partnership demonstrates the potential of NFC technology to create meaningful, modern experiences in the fashion industry, opening up new possibilities for transformation.