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If you’re a brand, marketer, or product owner still thinking of NFC as just a “tap to pay” tech, it’s time to rethink that.
NFC is no longer just about payments. It’s about connection.
From spirits and fashion to merch drops and live events, NFC (Near Field Communication) has become one of the most powerful tools in modern marketing. In 2025, leading brands aren’t just selling—they're tracking, engaging, and re-engaging customers through a single tap.
At Legitimate.tech, we help brands transform physical products into connected experiences. Here are eight powerful, revenue-driving use cases of NFC that go far beyond checkout:
NFC tags embedded in products allow customers to leave verified reviews immediately after use—capturing authentic feedback while sentiment is fresh.
Why it works: Higher response rates, verified reviews, and actionable data for product teams.
With NFC, the product itself becomes the loyalty card. Customers scan a bottle, shirt, or shoe to earn points, unlock perks, or join exclusive programs.
Example: The most engaged users scanned six or more Legitimate-enabled products—perfect candidates for VIP programs, early-access campaigns, or surprise rewards.
One tag can power a sequence of experiences. Deliver exclusive content on first scan, drop new offers on the second, and unlock personalized stories after the third.
Reach: Legitimate-powered merch has triggered over 16,000 scans across 65 countries, with opt-in rates up to 42%.
Want to build anticipation before a drop or launch? Use NFC tags to power scavenger hunts, unlocks, or interactive storytelling.
Real-world impact: At major pop-ups, some tags were scanned more than ten times per participant, extending the brand experience throughout the event window.
Engagement doesn’t stop at delivery. NFC tags can detect product use—like opening a bottle—and trigger new content, offers, or rewards tied to that action.
Example: Legitimate’s tamper-proof alcohol tags deliver one experience pre-opening and a new one after the seal is broken—deepening connection while capturing real usage data.
NFC enables customers to claim ownership of a product and unlock exclusive content or benefits, securely tied to their identity or wallet.
Why it matters: A secure and privacy-friendly way to personalize experiences and fuel follow-up marketing.
At live events, NFC tags embedded in wristbands or merch can trigger games, giveaways, access points, or interactive content.
Case in point: A single merch launch drove 713 scans in one day—accounting for 70% of that week’s engagement. Passive attendees became active brand participants.
Every scan is geo-tagged, time-stamped, and opt-in. This is zero-party data—no cookies, no rented audiences, just direct insights from real product engagement.
Results: Legitimate campaigns have reached 75,000+ page views and 30,000+ scans, with a 95% opt-in rate and an average re-scan rate of 1.67x per user.
With no app download required, Legitimate’s NFC tags deliver luxury-grade security, tamper detection, and a customizable content layer. Every scan generates a one-time-use secure URL, putting brands in full control of the experience.
"Most analytics stop when the transaction ends. Legitimate begins where others leave off—at ownership, re-engagement, and experience."
— Calvin Chan, CEO
We’ve helped brands in spirits, fashion, music, and events unlock ROI from physical products.
Book a demo with Legitimate to explore how NFC can power your next loyalty program, content drop, or activation.
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